Our Investing Philosophy

We are happy to invest in companies with nothing but an idea and a founding team. We have a lot of experience as investors and founders taking companies from this stage to the next level. We also invest at the Seed Stage.

We partner and invest in companies with strong mission driven teams. We have a track-record of being founders ourselves. That is why we always are happy to work with each team the way that fits them the best. We’re happy to be hands-off investors and let you do what you know best. We’re comfortable jumping into the deep end and dealing with problems head-on and spend time with you in the challenges that you face.
RegionUSA, Nordics
Initial Ticket200k€ - 1M€
Company StagesPre-Seed, Seed
Participation typeLead + Co-Lead + Follow
Follow-on Investments50% of the Fund
Investment ThemesTheme-focused, Generalist
Failup Ventures is happy to lead pre-seed and seed stage rounds but we are also comfortable co-leading with other investors. We know where we can bring value and we also can follow in rounds where we are not the leading institutional investor.

We like to invest in the following 5 themes, but we also invest in other sectors:

Future of Work
Future of Consumption
Dynamic Marketplaces
Digital Infrastructure
Commercial Climate Tech
Future of Work
Future of Consumption
Dynamic Marketplaces
Digital Infrastructure
Commercial Climate Tech

We want to partner with entrepreneurs who are defining tools and ways of working of the future, to power a new wave of efficiency and happiness at the workplace for the next generations.

The pandemic accelerated the change in how we work. As of Spring 2022, 58% of Americans have the opportunity work from home at least one day a week. 35% percent have the option to work from home five days a week. When people have the chance to work flexibly, 87% of them take it. These dynamics apply widespread across demographics, occupations and geographies in the US. This represents a tectonic shift in where, when and how Americans want to work and are working.

Currently companies are using tools that were not built for this purpose of serving full-time remote employees, hybrid employees and dedicated onsite ones or a combination of these possibilities. Companies are still defining the guidelines and standards to how they want to structure the future. Trying to kill off remote policies has been met with backlash from employees and companies have had to backtrack on such plans. If companies were to go back to fully on-site arrangement, they would risk losing up to 39% of the workforce.

The current breakthroughs in artificial intelligence provide new opportunities to improve efficiency at the workplace.

As is also apparent in the current movements in the AI and Machine Learning industry that these tools are here to stay and assist the workforce. All companies from smaller to enterprises are starting to find new ways of using these tools to improve efficiency at work.

Startups and smaller companies have always been innovative and unique in their ways of working. However changes will now be happening on all levels from SMB’s to schools to S&P500 companies. We do not know what work at blue collar or white collar job looks like in 5 to 10 years. We don’t know how hiring will change for that modern workplace. We see new key indicators for employees such as well-being as a metric that employees are looking for in their evaluation of employers.

These changes present terrific opportunity for new companies to provide value for SMB and enterprise companies. We at Failup Ventures have always been excited to support flexible and innovative ways of working that can offer a competitive edge.

This provides a huge opportunity for new software providers. There is opportunity for pioneers who can introduce new methods of working and tooling for this. After companies start adopting sustainable standardised ways of working, the next wave of companies can start building customised tooling for this market which will be huge.

We also want to know how the meaning of work will change in the future. Jobseekers are paying attention to other factors beside the money: healthcare, well-being, in person experiences and a sense of purpose. We hope to see solutions that address these factors in the evolving job market.

As is also apparent in the current movements in the AI and Machine Learning industry that these tools are here to stay and assist the workforce. All companies from smaller to enterprises are starting to find new ways of using these tools to improve efficiency at work.

We want to support companies defining this wave for the next version of work.

Want to talk to us?
Contact us, lets chat!

We try to read everything that comes directly to us and we don’t discriminate against people without networks. It’s of course easier for us to grasp what you’re building or who you are if someone we know adds context.